Превью "The Lean Startup" - Фото №1

The Lean Startup

Безкоштовна доставка
948 грн
Кількість сторінок
336
Видавництво
Обкладинка
М'яка
Рік видання
2011
Мова
Англійська
Розмір
234x153x24 мм
Вага
400 г
Ілюстрації
Без ілюстрацій
Тип книжки
Паперова
Тип паперу
Офсетний
ISBN
978-0-670-92160-7
Штрихкод
9780670921607
Артикул
459376177007
948 грн

Про книжку

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Про автора

Р

Ерік Ріс

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