Превью "Battle of the Titans" - Фото №1

Battle of the Titans

352 грн
Кількість сторінок
272
Видавництво
Обкладинка
М'яка
Рік видання
2014
Мова
Англійська
Розмір
198x129x17 мм
Вага
200 г
Ілюстрації
Без ілюстрацій
Тип книжки
Паперова
Тип паперу
Офсетний
ISBN
978-0007518845
Штрихкод
9780007518845
Артикул
277482144101
352 грн

Про книжку

The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.

Про автора